Nationwide Digital Signage and Analytics
Transforming Customer Communication with Data-Driven Insights
Designexts collaborated with TBC Bank, Georgia’s largest bank, to create a comprehensive digital video network aimed at enhancing communication and customer engagement across the country. This initiative involved strategically placed digital signage, social media integration, and advanced analytics for measuring campaign success. Designexts’ role included consultancy, field research, system installation, content management, and ongoing analysis. Key features such as Qmatic for in-branch order display and Beabloo video analysis data were implemented to create a dynamic communication platform that adapts to customer preferences and informs marketing strategies.
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Scope of Work
Digital Signage and Analysis Project: Designexts spearheaded the end-to-end process of conceptualizing, designing, and implementing a comprehensive digital signage and analysis project for TBC Bank. This included the establishment of a nationwide network of digital displays to enhance customer communication and engagement.
Consultancy Services:Designexts provided strategic consultancy services to TBC Bank, offering insights and recommendations on optimizing the digital signage system, integrating social media, and utilizing analytics for informed decision-making.
Scope of Work
Field Research: To better understand customer behavior and preferences, Designexts conducted extensive field research, providing valuable insights that informed the design and content strategy of the digital signage network.
Digital Signage System Installation: Designexts oversaw the installation of a state-of-the-art digital signage system, ensuring seamless integration across all TBC Bank branches nationwide.
Content Management Analysis and Reporting: Designexts implemented a robust content management system and provided ongoing analysis and reporting. This allowed TBC Bank to adapt and refine their content strategy based on real-time data and insights.
Features of the Software
Social Media Integration
Designexts integrated social media platforms such as Facebook and Twitter into the digital signage network, enabling cross-channel communication and ensuring a cohesive brand presence across online and offline channels.
Remote Connection
With Designexts’ remote connection feature, users can monitor screens, view live content, and access the maintenance menu from any location, making screen management efficient and hassle-free.
Qmatic Integration
In-branch screens were synchronized with Qmatic, allowing for the display of customers' order numbers. This integration streamlined the customer experience, reducing wait times and enhancing overall service efficiency.
Reporting and Analytics
Designexts leverages cameras, facial recognition, and video analytics to track the number of viewers, their age, gender, and time spent viewing specific content. These detailed reports help analyze their target market and adjust content strategies.
Program Scheduling
Designexts allows businesses to schedule different content at specific times or days, ensuring targeted messaging and promotions reach the right audience when it’s most effective.
Results
Effective Nationwide Communication
The establishment of the digital video network enabled TBC Bank to communicate effectively with customers across the entire country, fostering a dynamic and responsive engagement platform.
Cross-Channel Communication
Social media integration facilitated cross-channel communication, ensuring a consistent brand message and enhancing customer interaction both online and offline.
In-Branch Efficiency
The integration of Qmatic with in-branch screens improved customer service efficiency by displaying order numbers, contributing to a smoother and more organized customer experience.
Campaign Success Measurement
Video analysis data provided actionable insights for measuring the success of campaigns. This data-driven approach guided marketing strategies in both digital and traditional channels.